Plan by corridor
Advertisers choose eligible routes, campaign dates, time slots, and media type inside the self-service flow.
Transit media operations
Matatu screen campaigns that engineers can trust.
MatMarket gives advertisers, admins, and fleet operators one measured workflow for route booking, creative review, player pairing, and play verification.
Prepaid review workflow Pairing-gated screens
Pilot vehicles42
Active corridors12
Verified plays128K
Prime routeCBD - Thika Superhighway24 live screens, 18.6K daily passenger estimate
KDA 764KCBD - ThikaLiveOnline
KCY 455SCBD - RuiruLiveOnline
KCU 098MCBD - RongaiReviewPending
Workflow
Built like a media operations system.
The pitch is simple: advertisers buy access, admins maintain quality, operators keep screens live, and the system records delivery.
Pay before review
Campaigns move into admin review only after payment is confirmed, keeping the approval queue operationally clean.
Approve the creative
Admins watch or listen through the full booked duration before approving, rejecting, or routing work to creative support.
Sync to screens
Paired players receive route playlists and report heartbeats, play logs, and device health back to the platform.
Every screen must be approved and paired before it can deliver paid media.
Route intelligence
Demo route data that feels operational.
Campaign planning is presented as a real media-buying workflow, not as a generic marketing landing page.
CBD - Thika Superhighway
Students, commuters, and retail shoppers moving through Ruiru, Juja, and Thika.
18.6K daily passengers 24 active screens
Morning rush Midday retail Evening return
Product surface
One platform, three operating roles.
The redesigned UI should make it obvious that MatMarket is a real workflow product, not a static marketing concept.
Advertisers buy route context
Campaigns are planned by route, time slot, media capability, budget, and creative status.
Admins keep quality gates
Paid creatives enter review queues with duration gates and clear rejection feedback.
Operators manage real fleet state
Vehicles move from registration to approval, player pairing, live status, and payout history.
Screens are pairing-gated
Playback devices must bind to approved matatus before syncing playlists or sending play logs.
Reporting is delivery-oriented
Dashboards show plays, completion, route mix, payment state, and review readiness.
Mobile-first operations
The portal stays usable from field onboarding on phones through laptop demos in the room.
Self-service pricing
Simple packages for the demo journey.
Campaigns stay prepaid by design so creative review and playlist delivery are never blocked by ambiguous billing state.
Starter
KES 5,000/mo
- 1 route
- 5 plays/day
- 15s screen creative
Growth
KES 12,000/mo
- Up to 3 routes
- 10 plays/day
- 30s screen creative
Professional
KES 25,000/mo
- Up to 5 routes
- 20 plays/day
- Priority review
Pitch narrative
The demo tells a complete operating story.
These are not customer claims. They are the role-based journeys the seeded demo data is built to show.
Advertiser story
A regional quick-service brand can walk through route selection, creative upload, prepaid status, and live delivery from one account.
Admin story
A reviewer can see which paid creatives are waiting, what failed quality checks, and which campaigns are safe to activate.
Operator story
A fleet partner can register vehicles, pair players after approval, and explain the payout ledger without leaving the portal.
Ready for the pitch
Run the demo as a complete transit media product.
Start with the public site, sign into each seeded role, and show the campaign lifecycle from buying through screen delivery.